Privacy policy

Welcome to our UK website which includes our subscription service ( and our online “shop” service (, as may be amended from time to time (the “Site”). We refer to the Site, all features, functionality and content of the Site as the “Services”. The Services, including the Site are provided in the UK by Nature Delivered Limited (“we”, “us”, “our”). For the purposes of UK data protection legislation, we are the data controller.

Your privacy and security is important to us. We know that providing personal information is an act of trust and we take that trust seriously. This Privacy Policy (the “Policy”) describes how we capture your Information (as defined below) and governs how we will deal with it. By using the Site, registering with Nature Delivered Limited, our subsidiaries and/or using the Services, you are accepting and consenting to the collection, use, disclosure and other handling of your Information as described below.

For your ease of reading we have set out the key sections of the Policy on the left.

1. information we collect or receive

When you use the Site, we collect and retain information that you, as a customer or potential customer, provide to us through the Site, as well as information that is automatically or passively collected from you, your device or your browser (the “Information”).

information that you may provide to us:

  • Contact and profile information, including name, email address, postal address (including post code) and telephone number.
  • Account information, including your user-name (which may be your email address), password, log-in details, transaction details and successful referrals.
  • Credit card information, including the name on the card, card type, card number, expiry date and CV2 is collected and processed by our third party payment processor. We retain limited credit card information for our records (e.g. the last four digits for validation purposes) but we do not store or retain complete credit card information.
  • Your preferences, including ratings you provide in relation to products that are available on the Site and survey responses.
  • Communications to us, for example reporting a problem or submitting queries, concerns or comments regarding the Site, its content or your account.
  • Any other content or information you choose to provide, including photos you may upload.
  • Details of your visits to the Site, the resources you access and any data you download.

While we do not record your response to the allergies query on our Site, some of the personal information that you provide may include sensitive personal information, such as health-related information which may relate to your allergies, which we need to ensure any products you receive meet your dietary preferences.

You are under no obligation to provide any such information. However, if you should choose to withhold requested information, we may not be able to provide you with certain services.

information that may be automatically collected

We, along with third parties, also may collect Information about you, your computer or device and your use of the Service via automated means (for more information about these technologies, see the separate Cookie Statement. This Information may include:

  • Information about your visits to the Site and use of the Services, the resources you access, any data you download and information related to the ways in which you interact with the Site and the Services.
  • IP addresses (including the general information in such address, such as city, county and post code), unique device identifiers, other information about your mobile phone or other mobile device(s), browser types and browser language.
  • Referral pages and links, URLs, number of clicks, pages viewed, how long you’re on a page, your search queries and results.
  • Information about your device, computer and/or browser you use as well as the device’s operating system. This may include your device hardware model, operating system version, or mobile network information.

We may also combine Information that we collect from you with Information we obtain about you from third parties and affiliates and Information derived from any other subscription, product, or service we may provide.

information from third parties

We may obtain additional information about you from third parties such as marketers, partners, researchers and others, but only where we have checked that these third parties either have your consent or are otherwise legally permitted or required to disclose your personal information to us.

We use the information we receive from these third parties to maintain and improve the accuracy of the records we hold about you, and to offer you products that we believe you would be interested in.

anonymous, pseudonymous or de-identified data

We may anonymise and/or de-identify information collected by the Services or via other means so that the information does not identify you. Our use and disclosure of anonymised and/or de-identified information is not subject to any restrictions under this Privacy Policy and we may disclose it to others without limitation for any purpose.

We may pseudonymise your data through a technique called “hashing”.

We may use pseudonymised data with our partners (such as Facebook) to find additional potential customers for our products and services by finding people with similar preferences. These partners will keep the data secure and will only use such data for the purpose for which we provide it to them.

2. information uses

We use your Information to better serve you, such as by letting you know about new snacks or other products we’ve added to the wolfyr range that we think you’ll like. Some other examples of how we may use your Information include to:

  • Process your orders and provide you with the Services.
  • Customise our Services to you, for instance by establishing your food trends to facilitate better recommendations.
  • Inform you about your scheduled delivery, rewards earned by you on our Site and ask you for feedback on your recent deliveries.
  • Provide, operate and maintain, our Services, including, for instance (without limitation) to administer your account, provide you with order and billing information, monitor use of and downloads from the Site.
  • Improve the Site and Services for customers, analyse Site usage, investigate complaints or Site operations and identify visitors to the Site.
  • Analyse our users’ demographics and track sales data.
  • Provide you with offers, competitions, marketing materials and other promotional materials, both online and through other marketing channels, such as third party social networks, like Facebook.
  • To assist us in finding other potential customers similar to you (but we would never disclose your data in doing so to any of those customers).
  • Send you information or content you have requested and develop relevant advertising material for you which will be viewable when you visit the Site or other websites across the Internet.
  • Communicate with you and investigate any complaints.
  • Perform market research, data analytics and data appends. To accomplish some of these tasks, we may enhance or append other data collected from or about you to the Information we possess.
  • Ensure that as an existing customer you are not included on proposed marketing campaigns aimed at attracting new customers.
  • Protect against fraud, unauthorised transactions, security issues, claims and other liabilities and manage risk exposure and quality.
  • Verify whether you have had a previous account with us to prevent fraudulent take-up of our offers.
  • Provide customer support and diagnostic assistance, for instance, by analysing the Information, our Service’s integration with other platforms and the contact information and other materials you submit to us.
  • Associate an email address that you have provided to us with previous browsing and purchase experiences. We may be able to make this connection whether you are logged on or not and we will know whether you receive email alerts and will be able to associate this with any other contact information you may have given us.

If you have elected to unsubscribe from marketing communications we will keep a record of this and ensure that we include your email address on suppression lists to ensure that we do not contact you with marketing communications.

3. information sharing and disclosure

We are committed to protecting the privacy and security of your personal information. We will only share it with third parties in accordance with this Policy, or as otherwise required by law.

We may share your personal information in the following ways:

  • With trusted service providers, to perform or assist us in performing any of the functions listed in Section 2 (Information Uses), for instance (without limitation) to assist us with email delivery, customer and technology support, hosting services, fraud prevention and marketing, data enhancement, advertising and market research services.
  • If you refer a new customer to us or you sign up as a result of a referral, we may share your first name and first initial of your surname with the referred person or person making the referral as set out in the referral program details.
  • Companies and individuals registered in our affiliate program (which includes blogs, websites such as TopCashback, Quidco and companies such as Awin) receive aggregate information about customers that they direct to us through links on their website. No personal data is provided to affiliate members; the information collected from our affiliates is used strictly for the affiliate program and will not be used for general marketing purposes.
  • We may share your personal information with trusted third parties, such as Awin. For more information about Awin’s data collection, please refer to Awin’s privacy policy (please note that once you leave the Site to access a third party hosted website, this Privacy Policy will not apply).
  • We also provide analyses of our customers in the aggregate to prospective partners, advertisers and other third parties. We do this so that we and our business partners can understand our customers better and so we can keep bringing you first-rate services. We may also disclose, on an anonymous basis, statements made by our customers such as comments or feedback we receive on our products or Services.
  • As we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses, or sell some or all of our assets. In such transactions, your Information may be among the transferred assets or may be shared with the other company or business for purposes of evaluating the transaction.
  • We may share your information with third-parties with whom we have a contractual relationship.
  • We may share your feedback or comments. If you post anything to this Site or through the Services that can be viewed by the general public, we may share that with third parties.
  • We may use third-party Web analytics Services on the Site, such as those of Google Analytics. We may also share certain information about you and the device you use to access the Services in order to deliver tailored advertising. See Marketing for more information including the choices you have. These service providers use the technology described in the Our use of cookies and similar technologies section to help us analyse how users use the Site and to deliver advertising. The information collected by the technology (including your IP address) will be disclosed to or collected directly by these services providers, who use the information to evaluate your use of the Site. Learn about opting out of Google Analytics.
  • We may share your Information when we believe in good faith that such sharing is reasonably necessary in order to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process. We may also share your information in situations involving potential threats to the physical safety of any person, violations of this Privacy Policy or the Terms of Service; or to respond to the claims of violation of the rights of third parties and/or to protect the rights, property and safety of wolfyr, our employees, users, or the public. This may involve the sharing of your information with law enforcement, government agencies, courts and/or other organisations.
  • We may share your Information in any other circumstances where we have your consent.

Sometimes, we may combine certain parts or portions of the Information with each other. For instance, when we provide you with customer support or other assistance, we may combine your account information and other personal information you’ve provided to us with Information about your usage of the Services.

We may include links to third party websites on the Site which we think you might be interested in. Any such third party websites are not controlled by us and therefore our Privacy Policy does not apply to them.

our use of cookies and similar technologies

Cookies are small pieces of information which are issued to your computer when you visit a website and which store and sometimes track information about your use of that website. For more information about our use of cookies and similar technologies, please see our separate Cookie Statement

4. legal basis for processing personal information

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you, (ii) where the processing is in our legitimate interests and not overridden by your rights; or (iii) with your consent. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be for us to operate our platform and communicating with you as necessary to provide our services to you and for our legitimate commercial interest, for instance, when responding to your queries, improving our platform, undertaking marketing, or for the purposes of detecting or preventing illegal activities. We may have other legitimate interests and if appropriate we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, please contact us using the contact details provided under the “contact us” heading below.

5. marketing

email or other electronic marketing

We will only use your email address for marketing when permitted by law. You can opt out of receiving future communications at any time. Please note, when opting out that you may continue to receive some information from us where this is already in the communication pipeline, typically for up to 48 hours after the date and time you update your account.

If you start to set up an account with us via the Site but do not complete the process or place any orders, then we will email you to find out if you need any help to complete the process. An unsubscribe link is given at the end of this email.

You may also unsubscribe from receiving all marketing emails by updating your notification preferences or by writing to us or emailing us using the Contact Details below.


From time to time, we may also contact you by post (unless you have objected to us doing so) with information on special offers or events regarding our products or Services.

6. security and retention

We have implemented appropriate technical and organisational measures and security features, as well as internal guidelines, designed to safeguard the privacy of your personal information from loss, alteration, unauthorised access or improper use. Our security and privacy policies are periodically reviewed and we will continue to enhance our security procedures as new technology becomes available. Whilst we cannot ensure or guarantee that loss, alteration, unauthorised access or improper use of information will never occur, we use all reasonable efforts to prevent it.

While we make every effort to ensure that your information is secure on our system, you should bear in mind that submission of information over the Internet is never entirely secure. As a result, we cannot guarantee the security of any information you transmit to us and you do so at your own risk.

Your account information is password-protected for your privacy and security. You can play an important role in keeping your personal information secure by maintaining the confidentiality of your password used on the Site. We recommend that you change your password from time to time for additional security. Please advise us immediately if there is any unauthorised use of your account by any other Internet user or any other breach of security.

Only key members of our personnel have access to personal information. Backups are run to prevent loss of information and our Internet servers are housed in secure facilities.

It is advisable to log out and close your browser when you have finished your user session to help ensure others do not access your personal information if you use a shared computer or a computer in a public place.

Information may be retained in countries outside of the European Economic Area, including the USA, Australia, Brazil, Canada, Chile, Hong Kong, Japan, Mexico, the Philippines, Singapore and Taiwan. These countries may have data protection laws that are different to the laws of your country. Specifically, our Website servers are located in the USA, and our group companies and third party service providers and partners operate in the USA and other countries around the world. However, we will ensure that any information transferred outside of the European Economic Area will be adequately protected in accordance with this Privacy Notice.

Some of the safeguards we rely on to transfer your personal information outside of the EEA include using the European Commission’s approved standard contractual clauses with our suppliers or ensuring that the supplier has approved “binding corporate rules” or (if in the United States) certified to the Privacy Shield.

7. data retention

We retain personal information we collect from you where we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax or accounting requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. your choices and your rights

If you are a customer of ours, we may provide you access to account and usage information, such as:

  • Your Service and transaction history.
  • Your delivery information (name, email, delivery addresses, first line and post code of billing address), which you can change at any time.
  • Your product ratings, which you can change at any time.
  • Your payment information, which you can change at any time.
  • Your dietary preferences, which you can change at any time.
  • The ability to change your password.
  • A list of your successful referrals.

You have the following data protection rights:

  • If you wish to access, correct or update your personal information, you will be able to do so via updating your account details on the Site, however if you are having trouble please write or email us at the details below.
  • If you wish to request deletion of your personal information, you can exercise this right by contacting us using the contact details below.
  • In addition you can object to processing of your personal information, ask us to restrict processingof your personal information or request portability of your personal information. Again, you can exercise these rights by contacting us using the contact details provided below.
  • You have the right to opt-out of marketing communications we send you at any time. You can exercise this right by clicking on the “unsubscribe here” link in the marketing e-mails we send you. To opt-out of other forms of marketing (such as postal marketing or telemarketing), then please contact us using the contact details provided below.
  • Similarly, if we have collected and process your personal information with your consent, then you can withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.
  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact the Information Commissioner’s Office.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

9. external links

The Site may contain links to external websites. We assume no responsibility for the privacy practices or the content of those websites. Therefore, please read carefully any privacy policies on those websites before either agreeing to their terms or using those websites.

10. contact us

If you have questions or concerns regarding this Policy, please contact us at [email protected] or via post at:

Data Privacy Team c/o Head of Customer Services

Jubilee House
East Beach Lytham St Annes Lancashire
FY8 5FT United Kingdom


11. changes to our policy

We may update this Privacy Policy at any time for any reason. If we do so, we will post the updated Privacy Policy on the Site and indicate its effective date or the date it was posted. We encourage you to review the changes carefully. Your continued use of the Service will mean you agree to those changes.

12. privacy policy for applicants

Read our privacy policy to candidates applying to work for wolfyr here

cookie statement

This Cookie Statement explains how our domain and subdomain, which includes our subscription service  “” ( and our online “shop” service  “” ( as well as our wolfyr blog  “” (, as may be amended from time to time (the “Site”), use cookies and similar technologies. It explains what these technologies are and why we use them, as well as your rights to control our use of them. We refer to the Site, all features, functionality and content of the Site as the “Services”. The Services, including the Site, are provided in the UK by Nature Delivered Limited (“we”, “us”, “our”).

what are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by us are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the Site (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

how long do cookies last?

A number of cookies we use last only for the duration of your web session and expire when you close your browser (session cookies). Other cookies are used to remember you when you return to the Site and will last for longer (persistent cookies). Although they do identify a user’s computer, cookies cannot be used by a third party to personally identify users.

why do we use cookies?

We use persistent and session cookies and other tracking technologies to: (a) analyse the usage of our Services; (b) customise the Services to your preferences; and (c) control the advertising displayed by the Services.

The types of cookies and examples of specific types of first and third party cookies served through our Site and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Website you visit):

Types of Cookie

Who serves these cookies

Essential website cookies: These cookies are strictly necessary to provide you with services available through our Site and to use some of its features, such as access to secure areas. Optanon

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Performance and functionality cookies:These cookies are used to enhance the performance and functionality of our Site but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable. New Relic Data

“” (

Twitter Analytics


Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Site is being used or how effective are marketing campaigns are, or to help us customise our Site for you. Twitter Analytics


Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

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Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Site through third party social networking and other websites. These cookies may also be used for advertising purposes too. Twitter






what about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Site or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Site to another, to deliver or communicate with cookies, to understand whether you have come to our Site from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Site. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

how can i control cookies?

Most web browsers automatically accept cookies but, if you prefer, you can set your browser to disable cookies or to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.

Please note however, that by blocking or deleting cookies used on the Site you may not be able to take full advantage of the Site as it may impair your use of or prevent access to some areas, including taking advantage of special offers and vouchers. If you do leave cookies turned on, please take care to sign off when you are finished if using a shared computer.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or You can also learn more about cookies by visiting  “” which includes additional useful information on cookies and how to block cookies using different types of browser.

how often will you update this cookie statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.

where can i get further information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected] or via post at:

Data Privacy Team c/o Head of Customer Services

Jubilee House
East Beach Lytham St Annes Lancashire
FY8 5FT United Kingdom